Wikborg Rein has assisted Chinese M&G Stationery in its acquisition of Norwegian company Beckmann
We are proud to announce that we have assisted Chinese stationery giant and listed company M&G in its acquisition of Beckmann, the Norwegian premium school bag brand.
Beckmann is a leading school bag brand with 75 years of experience in professional spine protection school bags, dating back to 1946. The brand has a market share of more than 75% in Norway and provides products and services to consumers in more than 20 countries. Beckmann was sold by private equity fund Herkules IV.
M&G Stationery is one of the world's largest comprehensive stationery manufacturers headquartered in Shanghai. M&G Stationery covers more than 80,000 retail terminals in China and its products are exported to more than 50 countries and regions. Following the acquisition, M&G Stationery and Beckmann will join forces for fast, future growth.
The Wikborg Rein offices in China and Norway contributed throughout the transaction. Our unique combination of Chinese and Norwegian lawyers was a winning combination. As commented by our Norwegian, senior lawyer based in China, Therese Trulsen: "It is great to see cross-border transactions from China to Norway occurring even when business travel is restricted. We expect the anticipated free trade agreement being negotiated between Norway and China will increase trade and business opportunities between the two countries even further.".
For more information:
- Finansavisen (Norwegian only): Selger Beckmann til kinesisk gigant
- Herkules: Herkules IV to sell Beckmann, a market leading backpack company, to Shanghai M&G Stationery Inc.
- M&G (Chinese only): 晨光文具举行云签约仪式，拟收购挪威专业护脊书包品牌Beckmann贝克曼 (qq.com)