The EU’s Artificial Intelligence (AI) Act marks a global first, introducing rules for the use and provision of AI systems. At the heart is a commitment to fostering trust in AI to unlock and maximise the vast social and ­economic possibilities offered by these technologies.

The proposal for regulating artificial intelligence by the European Commission marks a global first, introducing a comprehensive legal structure in this domain. This Act targets both AI system providers and users, emphasising significant penalties for non-compliance — potentially up to 40 million Euros or 7% of the total annual turnover. This underscores the importance of adherence to these regulations. At the heart of the Act is a commitment to fostering trust in artificial intelligence, a cornerstone deemed essential for unlocking and maximising the vast social and economic possibilities offered by AI technologies

On 10 July 2023, the European Commission adopted its adequacy decision for the United States.

Artificial intelligence, such as ChatGPT and GPT-4, is challenging the established state of the law. There are currently multiple ongoing law suits which should interest intellectual property lawyers.

The European Union's regulation on contestable and fair markets in the digital sector, the Digital Markets Act ("DMA"), has entered into force in the EU. Today, there are a small number of very large online platforms globally that greatly influence the framework for innovation, consumer choice and competition in the digital markets. Certain large platforms therefore act as so-called gatekeepers. By establishing duties and prohibitions for such gatekeepers, the new rules seek to ensure fair competition in digital brands and to give users greater freedom of choice. The DMA also enables the European Commission to carry out market investigations and sanction non-compliance in ways heavily influenced by EU competition law enforcement.

The European Union's new Digital Services Act aims to create a safer digital space for citizens and businesses. The regulation seeks to provide for greater democratic control and supervision of digital platforms, and to reduce the risk of manipulation, disinformation and illegal content.

The European Union has recently been active in terms of legislative developments relating to technology and digitalisation. News about Digital Services Act, Digital Markets Act, European Union's new Artificial Intelligence Act, Data Act and Data Governance Act are emerging frequently and there is a new development almost every week.

Consumer, marketing and e-commerce

Data Protection and GDPR

Paralegal

Ekin works with privacy and data protection and assists lawyers with advice on a number of privacy-related issues, including transfers of personal data. She participates in several GDPR compliance projects and regularly contributes to transactions.

Ekin joined Wikborg Rein after working at the technology law department of a large law firm in Istanbul.  She is a qualified lawyer in Turkey.

Ekin holds a Bachelor of Laws from the University of Warwick and a Master of Laws in Public International Law from the University of Oslo. Her thesis is titled "Interaction between Freedom of Expression and Data Protection: Journalism Exemption and the Right to be Forgotten under the GDPR".

Oslo

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Ekin works with privacy and data protection and assists lawyers with advice on a number of privacy-related issues, including transfers of personal data.